I've spent 25 years doing the one thing most experts never figure out: getting the right people to pay attention to the right ideas.

I'm the host of Your Brand Amplified®, ranked #11 in the United States for Business & Marketing on Apple Podcasts, 4.9 stars, 3,400+ ratings, 1000+ episodes, and an estimated monthly reach of up to 916,000 listeners. I didn't buy that audience. I built it, episode by episode, through a system I refined over five years of daily publishing.

I'm faculty at USC Annenberg, where I created Podcasting for Brand Building the only graduate-level course of its kind at a major research university.

I'm a judge for the Webby Awards as a member of the International Academy of Digital Arts and Sciences, and an advisor to Intuit's Small Business Council.

Before the podcast, I spent two decades in experiential marketing, public relations, brand strategy, and digital media working with local and global brands to build the kind of attention that converts.

The Borrowed Authority Engine™ is not something I assembled from research. It's the system I use myself — validated across hundreds of interviews, multiple international chart rankings, and a career built on one principle: authority is not claimed. It's borrowed, built, and earned through consistent, strategic presence in front of the right audiences.

I've done it. I teach it at the graduate level. And now I do it for you.

Your only job is to show up. I handle the rest.